Just as with the advent of photography or cinema, artificial intelligence will again enhance human creativity rather than replace it. While new methods of storytelling and visual media production will emerge to disrupt the industry, human ingenuity will continue to form its core.
At Pickford we believe that Hollywood’s complex and collaborative web of diverse skills and businesses serve an important purpose. Rather than an AI monopoly we expect a new vibrant ecosystem of generative AI companies, technologies, and industry standards to emerge.
Audiences will keep shaping the story.
Storytellers and performers have long recognized the value of engaging their audiences, and audiences in turn, find deeper meaning in content that they have had a hand in shaping. We see AI as an enabling technology for new interactive experiences and new forms of content co-creation.
Subscribe below to follow Pickford industry initiatives, AI media standards development and content experiments.
Pickford is a member of the Directorial Style Sheet consortium. DSS is an industry standard developed to enable interoperability of generative AI technologies, and support a rich ecosystem of businesses and artists.
The case for DSS
August 16, 2024
Why the post-AI entertainment industry requires an interoperable standard to thrive. What such a standard might look like.
Dinner series
Quarterly
Request an invitation to the next DSS get-together with either our LA, NYC or London based communities.
Join the Consortium
Today
We believe that change starts with people who care deeply and act boldly. Become a co-creator or early user of the DSS standard.
To drive DSS development, we are making content ourselves using this new standard across the whole production arc; from script development, to production, to audience participation and co-creation.
First Date
September 17, 2024
Select their star signs and see how their first date unfolds. This experiment explores if interesting stories can 'emerge' from a small amount of initial author input.
Studio v0
August 2024
A platform to craft a story, create 3D characters and worlds, dictate camera shots and movements, add audio/dialog/sound effects, and watch your vision play out.
Check back to see other Pickford news, important milestones and blog posts.
Pickford dev blog
September 9, 2024
We believe that if we are to accomplish our goals, we must build as open as possible. This enables feedback and conversation on what this toolkit needs, looks like, and feels like to use.
Open roles
Intern, Research Scientist
Come work with us on our video style transfer model for videos generated from 3D engines (Unity, Blender, etc.). If you’re interested in developing models similar to Open-Sora, AnimateDiff, Movie Gen and CogVideo, we’d love to hear from you!
